The Monster European BMX Generals, along with London-based Monster Captain Tian Moses, hit up Berlin to film the next episode of Earn Your Stripes; insane riding, the Extreme Playgrounds, parties and the odd Bavarian market were high on the agenda.

December 16^th, 2010, London — Monster Energy Europe and the Monster Army launch the third episode of ‘Earn Your Stripes’, a digital film project showcasing the action sports talent from the Monster Army and their passion for a kick-ass goodtime.

Monster BMX Generals Harry Main, Alex Coleborn, Ben Wallace and Pat Guimez headed to Berlin to hook up with Monster Captain Tian Moses. Surrounded by Europe’s top BMX riders, the onus was on Tian to show his ability to shred the park by day and party hard by night.

And despite Harry rocking a newly acquired broken hand, snow delaying Alex for 48 hours, Pat’s bike being MIA [courtesy of KLM] and the majority of Berlin’s top riding spots resembling a winter snowpark, the Monster Army powered on, testing the limits of Tian and some of the local Monster Reserves at Berlin’s best riding spots and party locations.

The Extreme Playgrounds is an epic action sports event and the crew was on hand to support Monster’s newest General, Alex Coleborn. Typically Alex partied all night and on no-sleep, busted out some of the most technical BMX tricks on the planet to win best Trick and scoring 3^rd place in the overall comp.

Heading out to sample all Berlin had to offer, the crew hit the streets with Alex’s prize purse burning a hole in his pocket. When Gluvein, Bratwursts and knitted jumpers weren’t cutting it amongst the Army, Tian took it further and spying a cable base jump, launched himself off Berlin’s tallest hotel. His whole approach to the weekend, his riding, partying, oh and throwing himself off a 125m building, well and truly earned him his stripes from the Monster Army.

Check out the video here and all the behind the scenes action plus previous episodes on MonsterArmy.com

For more information and high res images contact:

Kazmira Krawchuk, kaz@kaoseurope.com; +44 (0)207 226 8787.

Following last week’s pre-launch of the new digital campaign Earn Your Stripes on MonsterArmy.com, Monster Energy announce a brand new episode dropping today for general release.

November 16^th, 2010, London— Set in Hossegor – France, the next Earn Your Stripes episode sees top surfers and Monster Generals Marc Lacomare and Benjamin Sanchis take new recruit William Aliotti under their wing and introduce him to the awesome world of the Monster Army.

Earn Your Stripes brings together recruits from all ranks of the Monster Army. Monster’s world class pros, aka ‘The Generals’, mix it with up and coming Army recruits to test their ability to shred during the day and survive the party by night. Earning their stripes is something any member achieves through bagging tricks but just as importantly, taking the same attitude into how they attack any aspect of their lifestyle.

Earn Your Stripes is set in killer locations across Europe, featuring a cross section of action sports. The second episode launched today was shot in Hossegor – Europe’s most famous surf spot, and features Monster Generals Marc Lacomare and Benjamin Sanchis. They meet up with surfer rookie and Monster Captain William Aliotti for some surfing, partying and much more. Watch out for a cameo from the legendary Monster Army General Ken Block.

Catch up on Episode One set in Ibiza and watch the latest Earn Your Stripes films including behind the scenes footage at monsterarmy.com. Look out for upcoming films also launching this year featuring BMX in Berlin with Harry Main and Pat Guimez.

Download the films here:

• Earn Your Stripes Ibiza: http://www.youtube.com/watch?v=s7gWnkJuJKA
• Earn Your Stripes Hossegor: http://www.youtube.com/watch?v=0N_j69dgZzY
  

About Monster Energy: The no.1 by-volume sales energy drink in the United States, Monster Energy supports the sport. Be it FMX, skate, MTB, wake, surf, snow, BMX, WRC, MotoGP, Superbikes, supermoto, skis, boards, snowmobiles, SX, insane distance jumping, MX, off-road, trial – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Ripper, Monster Khaos, available in the UK, Ireland, France, Italy, Spain, Germany, Austria, Monaco, the Netherlands, Belgium, Luxembourg, Sweden, Finland, Norway, Hungary, Bulgaria, Czech Republic, Slovakia, South Africa and UAE. The Monster Generals dig ‘em – so will you. On the Net at www.monsterarmy.com and www.monsterenergy.com.

For more information contact: Kazmira Krawchuk, kaz@kaoseurope.com; +44 (0)207 226 8787.

A brand new digital campaign has mobilized the Monster Army. Catch the first two episodes of Earn Your Stripes set in Ibiza and Hossegor. The films are available on general release from today at Monsterarmy.com and across the web.

November 16^th, 2010, London— Monster Energy Europe and their online action sports community Monster Army launch Earn Your Stripes, a digital film project showcasing action sports talent from the Monster Army and their passion for a kick-ass goodtime.

Earn Your Stripes brings together recruits from all ranks of the Monster Army. Monster’s world class pros, aka ‘The Generals’, mix it with up and coming Army recruits to test their ability to shred during the day and survive the party by night. Earning their stripes is something any member achieves through bagging tricks but just as importantly, taking the same attitude into how they attack any aspect of their lifestyle.

Earn Your Stripes is set in killer locations across Europe, featuring a cross section of action sports. The first episode was shot in Ibiza, featuring wakeboarding sensations and Monster Generals Nick Davies and Nico von Lerchenfeld, who test the metal of Monster Captain Rocco Van Straten. After an epic day behind the boat the boys hit the Ibiza Rocks closing party where it goes off.

The second episode based in Hossegor, Europe’s most famous surf spot, features Monster Generals Marc Lacomare and Benjamin Sanchis. They meet up with surfer rookie and Monster Captain William Aliotti for some surfing, partying and much more. Watch out for a cameo from the legendary Monster Army General Ken Block.

Look out for upcoming films also launching this year featuring BMX in Berlin with Harry Main and Pat Guimez.

Download the films here:

• Earn Your Stripes Ibiza: http://www.youtube.com/watch?v=s7gWnkJuJKA
• Earn Your Stripes Hossegor: http://www.youtube.com/watch?v=0N_j69dgZzY
  

For more information contact:

Kazmira Krawchuk   -   kaz@kaoseurope.com -   +44 (0)207 226 8787

A brand new digital campaign has mobilized the Monster Army. The first film, shot in Ibiza goes live today and is available to view on the re-launched Monster Army Europe site.

Monster Army– Earn Your Stripes Preview

November 10th, 2010, London— Monster Energy Europe and the Monster Army launch ‘Earn Your Stripes’, a digital film project showcasing the action sports talent from the Monster Army and their passion for a kick-ass goodtime.

The Monster Army is a living online community allowing riders of all levels and action sports to connect with each other and be a part of Monster’s unapologetic charge through Europe. Freshly re-launched today, the community can now take their experience one hell of a step further as they play a leading part in shaping the films and good times to come from Earn Your Stripes.

Likewise, Earn Your Stripes brings together recruits from all ranks of the Monster Army. Monster’s world class pros, aka ‘The Generals’, mix it with up and coming Army recruits to test their ability to shred during the day and survive the party by night. Earning their stripes is something any member achieves through bagging tricks but just as importantly, taking the same attitude into how they attack any aspect of their lifestyle.

Earn Your Stripes is set in killer locations across Europe, featuring a cross section of action sports. The first episode launched today was shot in Ibiza, featuring wakeboarding sensations and Monster Generals Nick Davies and Nico von Lerchenfeld, who test the metal of Monster Captain Rocco Van Straten. After an epic day behind the boat the boys hit the Ibiza Rocks closing party where it goes off.

Earn Your Stripes Ibiza has been launched exclusively at monsterarmy.com and will be available for general digital release from w/c 15.11.10. Look out for upcoming films also launching this year including surfing in Hossegor (with an appearance from Ken Block) and BMX in Berlin with Harry Main.

For more information contact: Kazmira Krawchuk, kaz@kaoseurope.com; +44 (0)207 226 8787.

Kicking off the party on Friday 12^th November, global stars of FMX will be back flipping their bikes to the sound of thousands of screaming fans, ear splitting machines and tunes the clubbing community will be proud of.

November 1^st 2010, London — Monster Energy have always been known for upping the ante at the party, but this November 12^th at 21:30 in Monaco marina the world’s best FMX riders will kick start a night to remember as they bring their game to the Principality for its first ever FMX show. Accompanied by Monster Girls, thousands of spectators and live DJs the bikes will be pulling moves most spectators would never have dreamt possible, let alone that they’d get to see in such a cool setting.

Freestyle Motocross has been a sensation in the US for years thanks to X Games making it one of its biggest show pieces. Legends of the sport, including our very own Nate Adams, have shot to worldwide acclaim by doing the sort of thing on a bike that involves backflips whilst basically parting company with it in mid air. Quite frankly, the coolest way of riding two wheels and kicking off the party at full blast.

Newly crowned X-Fighters champion Nate (USA) leads a group of international legends and will be riding with Edgar Torronteras (ESP), Remi Bizouard (FRA) plus fellow countryman Adam Jones. With multiple X Games medals between them expect nothing less than the guys tearing open the night sky with noise and insane tricks.

For more information, contact Kazmira Krawchuck: kaz@kaoseurope.com; +44(0)207 226 8787

Monster Energy FMX Show - MICS Monaco

The 2010 Monster Energy Grand Prix de France is going to be a series of races with the sort of style never before seen within MotoGP and its sister classes. Monster Energy’s reputation for putting on a show means you can expect riders, Monster girls and music acts to be dominating the spectacle all weekend. Monster works with Valentino Rosi and the Tech 3 team as well as Marco Simoncelli, Aleix Espargaro, Andrea Iannone, Toni Elias and Bradley Smith.

Media are invited to put requests to Monster for interviews with riders and personalities across the weekend but expect to be working in original surroundings. Interviews in hot tubs you say? See you there.

Press enquiries should be made to Jimmy Goodrich: jimmy@kaoseurope.com; +44(0)207 226 8787.

europe.monsterenergy.com

Monster Energy and MotoGP rookie Marco Simoncelli announce a partnership, which will see the Italian two wheel star rock the M-claw on his lid for his first season in the premier class of motorcycle racing. » Read More..

Hey,

So we’re keeping this one short and sweet. No long-winded press releases with attached bios and what not: instead, just the stuff people want to see—a first glimpse of Ken’s car and livery, plus where it’s going to race in 2010.

» Read More..